Nirav Tolia: Nextdoor. How neighborhood chatter went global
Many of us donât know our neighbors anymore â and Nirav Tolia wanted to change that. He walked away from millions in stock options at Yahoo and eventually co-founded Nextdoor, the hyperlocal social network where neighbors share local news and recommendations. Along the way, he learned that for a digital service, Nextdoor demanded a ton of manual work: drawing neighborhood boundaries with Sharpies, sending individual âinviteâ postcards by snail mail, talking to neighbors about the information they wanted. After 8 years of grind, Nirav stepped away as CEO, only to return 6 years later to spearhead an ambitious rebrand of Nextdoor, which now has 100 million users around the world.   Â
In this episode, youâll learn:
- Why Nirav walked away from millions in stock options to launch his own businessÂ
- How the failure of an early business helped fuel Nextdoorâs successÂ
- How not having an initial vision for your brand can be a superpower. Â
- Why apps that focus on âlocalâ are so hard to masterÂ
- Why Nirav believesâ localâ is a massive untapped opportunity in tech.
This episode was produced by Casey Herman with music by Ramtin Arablouei. It was edited by Neva Grant. Our audio engineers were Kwesi Lee and Jimmy Keeley.
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