paid advertising strategies

Google Ads in AI Mode: Here’s What We Know

Google is testing ads in AI Mode, so we're breaking down what this means for adv...

The New SEO Checklist for Content That Ranks

This handy checklist walks you through the steps you need to follow to see your ...

113 Haunted Halloween Puns for Scary Good Marketing & M...

This huge list of spook-tacular Halloween puns will have your followers howling ...

How to Do Social Listening in 2025: The New Rules

Social listening has evolved from an enterprise strategy to one small businesses...

How to Run Microsoft Ads: The Complete Guide

See how Microsoft Ads can benefit your business, and find out how you get starte...

Every Instagram Marketing Tip, Template, Tool, & Exampl...

See how you can get started with Instagram marketing (and why it's so important)...

20 Ways to Squeeze Results Out of Dwindling Website Tra...

Many businesses are seeing traffic slashed due to search engine changes and AI i...

The Pros & Cons of Every Automated Bidding Strategy in ...

In this complete guide to automating your bidding strategy, we walk through each...

15 SEO Copywriting Tips to Rank Higher in 2025

SEO copywriting is still important, but it's changed. Learn how it works best no...

6 LLM Tracking Tools to Monitor AI Mentions (+Why It’s ...

What are AI search platforms saying about your business? Find out why it matters...

7 SEO Trends & Predictions for the Rest of 2025

SEO is changing rapidly. Here's what you need to know to drive success through 2...

Our 9 Favorite ChatGPT Alternatives (& How to Use Them)

ChatGPT isn't the only AI game in town. Learn about other AI tools you can use t...

AI Max for Search Is Rolling Out. Here’s What to Know

AI Max for Search is rolling out to accounts now. Here's what you need to know t...

7 Most Important SEO Ranking Factors for 2025

What's driving website rankings has shifted. Here's what to focus on right now. ...

7 Ways to Get Better Results from AI Image Generators

Seven pros share their best tips for getting great results from AI image generat...

15 AI Productivity Tools We Love

Take your productivity to the next level with these AI productivity tools. The p...

How Much Does Reddit Advertising Cost in 2025?

Are Reddit ads worth the cost? Check out this guide and judge for yourself. The ...

Generative Engine Optimization: The New Frontier for Se...

Generative engine optimization is the practice of optimizing for AI search platf...

7 Steps to Write a Newsletter (With or Without AI!)

Send newsletters that stand out from the crowd with these expert tips and tricks...

Can You Trust What AI Tells You About PPC? We Tested It!

We asked five AI tools 45 PPC questions to see which ones get the most answers r...

How the Instagram Algorithm Works in 2025 (+Tips to Get...

The Instagram algorithm is changing. Learn how it works now and how you can make...

9 Ways to Use AI for Hyper-Personalized Ad Campaigns

Find out how you can take advantage of AI to create more personalized Google and...

5 Google Ads PMax Optimizations to Get More Leads Fast

Find out how you can use Google Ads PMax campaigns to get more leads fast with t...

Topical Authority: What It Is, Why It Matters, & How to...

Topical authority is more important than ever! Learn how to apply it to your web...

6 Surprising Ways to Get Found Online in 2025

Want to stand out in a crowded marketing field? Read how six pros are getting fo...

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