6 Ways to Get More AI Referral Traffic (& Track It!)

While Google remains a dominant force in the search industry, AI platforms such as ChatGPT, Perplexity, Copilot, and Gemini are gradually claiming their share of the market. This shift could potentially have a significant impact on conventional search traffic. You may have already noticed an increase in website visits originating from AI in your analytics. As businesses experience a decline in organic traffic, exploring new avenues like AI referral traffic becomes increasingly crucial. Interested in boosting your AI referral traffic? Follow these guidelines to enhance referral traffic from AI search and gauge your progress. **Contents** 1. What is AI referral traffic (and why it matters) 2. How to increase referral traffic from AI search 3. Tips to track AI referral traffic **What is AI referral traffic (and why it matters)** AI referral traffic encompasses any traffic directed to your site by an AI tool or platform, including ChatGPT, Perplexity, or other similar platforms. As the usage of AI search engines grows, presenting an opportunity to draw traffic from these searches. For instance, a search for "how to fix a sink leak" on ChatGPT yielded a list of sources, enabling users to access further information by clicking on the provided links. **How to increase referral traffic from AI search** Here are six strategies to drive more referral traffic from AI search to your website: 1. **Facilitate AI crawlers in discovering your content:** Enhance page speed and mobile friendliness, utilize internal links for optimal crawlability, and ensure a responsive web design. 2. **Target conversational queries:** Focus on long-tail, conversational search queries and tailor your content to address them effectively. 3. **Enhance the E-A-T signals of your content:** Improve the Experience, Expertise, Authoritativeness, and Trustworthiness of your content to rank higher in search engines. 4. **Earn more brand mentions:** Cultivate brand visibility by engaging with industry blogs, media, and collaborating with experts in your field. 5. **Optimize for featured snippets:** Structure your content with clear headings, bullet points, and numbered lists to cater to AI-driven results. 6. **Tailor content for specific AI platforms:** Customize your content strategy based on the response patterns of different AI platforms like Perplexity and ChatGPT. **How to track AI referral traffic** Monitoring the traffic generated from AI search is vital to assess its impact on your website. Utilize tools like GA4 to track traffic from various AI platforms and analyze metrics such as traffic sources and landing pages. Start implementing these strategies to harness the potential of AI referral traffic and enhance your website's visibility in the evolving digital landscape.